September 21, 2021


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KFC pulls again on hen tender adverts as poultry producers wrestle to preserve up provides

People in america may perhaps not see advertisements touting KFC’s breaded rooster tenders whenever shortly.

“On chicken tenders, we have plenty of to source need, but we would appreciate to have much more to be ready to aggressively promote it on Television,” KFC U.S. President Kevin Hochman told Bloomberg Information. “In phrases of marketing and promotion we’re likely to concentrate on matters we have abundant quantities of,” this kind of as poultry that has not been deboned, the govt included.

The admission comes as KFC and opponents like Popeyes and McDonald’s see increased appetite for rooster sandwiches, with KFC earlier this year rolling out a different model of its rooster sandwich nationwide.

Reached for comment, KFC downplayed any notion that the chain is functioning limited on provides. 

“Advertising has not paused — as an alternative, advertising and advertising are focused on solutions in which there are considerable quantities. KFC is not at the moment going through a provide difficulty. This is real for boneless menu merchandise like tenders and sandwiches as properly,” a spokesperson informed CBS MoneyWatch by email. 

Just one component that is impacting chicken suppliers is a lack of workers, which include those required to individual rooster from the bones to deliver hen nuggets and tenders. A dearth of workers is amid the aspects impairing Tyson Foods’ means to retain up with demand from customers for its chicken, Donnie King, the company’s president and CEO, reported in an earnings phone in August. “Labor is our amount a single obstacle,” he explained.

Fabio Sandri, CEO of poultry producer Pilgrim’s Pleasure, instructed analysts in July that the JBS Usa device is investing millions to automate positions. “We are unable to debone as a great deal as we want,” he explained.

Meat processors now confronted labor shortages right before COVID-19 hit early very last yr, with the troubles created worse as outbreaks of the virus led to plant shutdowns and other provide disruptions.