August 4, 2021


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The Routine Burger Introduces Crispy Hen Sandwich and Crispy Hen Bites

The Habit Burger Grill has introduced its hottest lasting menu objects, the Crispy Chicken Bites and the Crispy Chicken Sandwich. 

Equally additions are double-breaded on the exterior in The Habit’s proprietary spice blend. Handcrafted and cooked-to-purchase, The Crispy Hen Sandwich is served on a toasted bun with fresh entire leaf lettuce, hand-lower ripe tomato, pickles, and mayo. The Crispy Hen Bites are out there in 6 or 10-bite sized pieces, and The Practice serves them up with smoky barbecue sauce and household-produced ranch dressing. The products aspect “cridges,” or the more parts of crispy batter shoppers taste with each individual chunk. 

To start the new merchandise, The Habit recruited ad agency Battery to guide creative enhancement on the New Crispy Hen Bites and Crispy Hen Sandwich marketing campaign.

“The Habit’s emphasis on good quality and interest to element has generally been core to their brand,” says Battery Imaginative Director Michelle Nam Fischer. “So when we located out that they had their possess way of chatting about the most prized aspect of the rooster sandwich – these crispy golden bits – we jumped on it. Introducing the identify “Cridges” (crispy+edges) was a way to present how passionate The Routine is about their food. In addition it can be just a entertaining term to say.”  

News and information introduced in this release has not been corroborated by QSR, Food stuff News Media, or Journalistic, Inc.