November 30, 2021

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The story driving Citrus Heights’ most recent incredibly hot chicken cafe

Operator Naz Salmanyan stands in front of his freshly opened Inferno Chicken restaurant in the Market at Birdcage. // M. Hazlip

By Mike Hazlip—
People common with the Armenian Grill Dwelling in the Birdcage purchasing centre in close proximity to Concentrate on could possibly have discovered a new cafe is now open for organization at the place.

Even though the signage, branding, and menu have transformed, Inferno Hen is owned by the exact same restaurateur, Naz Salmanyan. Salmanyan suggests he is restructuring for a young demographic.

With a menu that provided lamb and other styles of barbecued meats, Armenian Grill Home was becoming high-priced to sustain in the place, in accordance to Salmanyan. The decrease in exercise at Dawn Mall is just one particular aspect Salmanyan says prompted the changeover to a cafe model with fewer overhead expenses.

“Because of Dawn Shopping mall scenario, the rent heading up, the price of food going up, it pressured us to make a decision,” Salmanyan told The Sentinel in an job interview Wednesday.

That choice was to close the grill and reopen as Inferno Hen. Salmanyan says he is nonetheless hopeful to be able to reopen Armenian Grill Home in a further site. The grill residence had earned over 300 assessments on Yelp, averaging 4.5-out-of-5 stars since opening in 2017.

Inferno Rooster gives boneless wings and tenders in seven levels of hotness with “Southern” remaining the starting up level. The most popular flavor is “Hot as Hell,” and at 2,400,000 Scoville warmth units, about equal to most regulation enforcement pepper sprays, Salmanyan requires prospects to signal a waiver ahead of consuming it.

For individuals hesitant about signing the waiver, the subsequent most popular is the “Make Me Cry” at above 1 million Scoville units. Inevitably, Salmanyan states he programs to keep contests at the restaurant.

The Sunrise Market enterprise enhancement district assisted Salmanyan by the pandemic with signage and an iron fence that encloses an outside eating patio.

“They’re wonderful,” claimed Salmanyan. “From day just one, I suggest any community business to actually speak to them if they ever want assistance. If they weren’t below, I really don’t know if I would make it or not.”

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Commenting on the forthcoming Elevating Cane’s hen franchise becoming produced nearby, he explained he does not glimpse at the $1.5 billion cafe chain as opposition, but instead as a way to offer you buyers much more alternatives when eating out.

“I’m psyched that they are below,” Salmanyan explained. “I definitely really don’t treatment if they are upcoming to me or if they are previously mentioned me. Foodstuff courts are often astounding.”

Noting other regional food stuff courts, he explained acquiring numerous eateries in a single locale boosts traffic for all organizations.

Relevant: City shares latest update on Sunrise Mall approach, what’s subsequent

Inspite of citing the declining Dawn Mall as a component in the choice to close Armenian Grill Residence, Salmanyan is hopeful that foreseeable future redevelopment will bring new lifestyle to the area.

“I really do not want Citrus Heights to just be a drive-by city,” he claims. “I want all those golden many years again, where by that subsequent utilized to be, this used to be a warm place. If we could stick to the roots, I’m telling you folks will occur back again.”

Inferno Rooster is situated at 5925 Birdcage Centre Ln, Suite 109. It is at the moment open Monday-Thursday from 11 a.m. to 9 p.m., and 11 a.m. to 10 p.m. on Fridays and Saturdays. It is shut Sundays.